Cheaper car insurance – what do we mean?

When Just-Ezi talks about cheaper car insurance, we are not talking about any single car insurer who is always offering cheaper car insurance to all drivers in all areas.

So forget about all that car insurance brand marketing – the image of one single cheap insurer is a myth.

Car insurance companies are very careful about who they offer insurance to and for how much, they hire an army of actuaries to help them make sure their insurance ‘books’ are balanced. The prices that they offer depend on many things but not the least of which is the current mix of all the cars and drivers they are currently insuring.

Which car insurance companies are targeting you!

Car insurers offer lower prices to certain market segments when they want to ‘balance’ their portfolios. For example if they have taken on too many young drivers they may be looking to balance their ‘book’ by trying to attract older 60+ year drivers so they start offering lower prices to make themselves more attractive to the driver segment that they are trying to recruit.

This concept of portfolio balancing is not just based on driver age either. It is based on other key criteria like post code or car make.

The bottom line of this balancing is that when you look across the full set of Ezi-Estimates that we have assembled to help you find cheaper car insurance no single insurer is always cheaper in any single segment.