Car insurance comparisons – why you need them

It pays to make car insurance comparisons because there is no single ‘cheapest’ car insurer.

We are trying to make your homework to find cheaper car insurance easier by allowing you to input a few simple details and get back your top 10 car insurance Ezi-Estimates. We call this our Car Insurance League Table.

Car insurers use you to  balance their books!

Car insurance companies are very careful about who they offer insurance to and for how much, they hire an army of actuaries to help them make sure their insurance ‘books’ are balanced. The prices that they offer depend on many things but not the least of which is the current mix of all the cars and drivers they are currently insuring.

Car insurers offer lower prices to certain market segments when they want to ‘balance’ their portfolios. For example if they have taken on too many young drivers they may be looking to balance their ‘book’ by trying to attract older 60+ year drivers so they start offering lower prices to make themselves more attractive to the driver segment that they are trying to recruit.
This concept of portfolio balancing is not just based on driver age either. It is based on other key criteria like post code or car make.

The bottom line of this balancing is that when you look across the full set of Ezi-Estimates that we have assembled to help you find cheaper car insurance no single insurer is always the cheapest in any single segment.